Let me introduce you to Zazzle if you haven’t already heard of it. Zazzle.com is a big website that sells a variety of things made and designed by its users, including you. You profit every time one of your products sells! The best aspect is that you don’t have to pay anything to get your store up and running. Zazzle also makes the design process very simple, and buyers may customize things to make them precisely how they want them.
Once you’ve generated a sufficient number of items on Zazzle, you’ll gradually (or very fast for some!) begin to see yourself making your own purchases on Zazzle due to the simplicity of personalization and variety.
For those of you who have been active on Zazzle for a while, I hope you appreciate it as much as I do.
And for those of you who are new to it, I can’t wait to see how much fun you have ahead of you! Nothing beats seeing that email with all the z’s and the anticipation that comes with the seconds you have to wait to find out what you’ve sold.
Regardless of previous Zazzle experience, I hope this article exposes you more to how to make money with Zazzle.
Table of Contents
- WHAT IS ZAZZLE
- 12 Steps on How To Make Money With Zazzle
- 1. Create a plethora of products
- 2. Modify your royalties
- 3. Include text on your products
- 4. Use appropriate product tags
- 5. Keep an eye out for new product launches
- 6. Create separate stores
- 7. Sort your products
- 8. Concentrate on products that sell
- 9. Advertise
- 10. Make use of referrals
- 11. Conduct market research
- 12. Think outside the box
- Frequently Asked Questions on Zazzle
WHAT IS ZAZZLE
Zazzle is an online marketplace or platform that offers designers and consumers an opportunity to create personalized products as well as showcase them to the world. It is the world’s destination for customization.
Zazzle targets multilateral partners with a variety of brands to produce a collection of millions of unique products. If you are a creator, manufacturer, or designer, this is for you.
12 Steps on How To Make Money With Zazzle
1. Create a plethora of products
Yes, this may appear obvious but not for the reason you believe. It can be difficult to predict what people will use specific things for, and it can also be difficult to predict what images people would like. Because the majority of my graphics are photography, I focused on postcards and posters when I first started using Zazzle.
When I started experimenting with additional goods, I was astounded at how well they sold. And, sure enough, one of my first and greatest bulk sales was for 200 pins.
Who knows what these were used for, but thank goodness I created them! Postcards continue to be my most profitable product, but the following items have also made me money (in descending order): invitations, prints, pins, magnets, note cards, stamps, and ornaments.
The same may be said about the photographs you employ. Don’t get me wrong: all of your photographs should be of the highest possible quality.
But keep in mind that everyone has various tastes, and not everything needs to be completely unique! I used to avoid images that I thought were generic flowers, my own pets, trees, and so on.
I finally decided to put some of them to the test, and today two of my best-selling items are a wildflower I photographed on my walk to the beach one summer and my dog Phoebe.
2. Modify your royalties
It can be difficult to increase your royalties when all you actually want is a sale. Likewise, it might be difficult to keep them in check when all you want is to make a lot of money. However, finding that sweet spot is critical.
At the regular 10% commission, I began selling prints and made roughly $3.00 for every print sold. I have decided to bite the bullet and boost my print royalties to 65%, resulting in a print price increase from roughly $20 to around $50.
I don’t sell as many prints as I used to, but each sale now comes in at $25.00 rather than $3.00 far more money in total and well worth the increase. Having said that, you must still use caution when tying large royalties to products.
A poster will be on your wall for a long time, so it’s worth looking for the perfect image and paying a bit more for it. Customers are unlikely to pay a 65% royalty on a postcard or notecard.
Right now, all of my postcards are set to a 15% royalty, which raises the cost of a postcard from $0.95 to $1.00 for the customer at a reasonable price.
3. Include text on your products
This one was crucial for me and has made by far the most difference. When Zazzle is totally customizable for customers, you’d assume there’d be no purpose to add text to a product because a customer could do it themselves.
However, this does not appear to be the case. One of my best-selling images is a stunning photograph of the Hong Kong skyline that I took. I sell both basic prints and postcards with the text “Hong Kong” printed at the bottom. With “Hong Kong” at the bottom, I routinely sell more.
Adding the city name to a skyline shot is maybe a tad obvious for photography dealers. However, there are several other examples of language assisting in the sale of a product. Remember that big pin sale I mentioned earlier? The pin said, “Grandma To Be.” Other regular sellers for me are Happy Birthday and Thank You. The possibilities are limitless, so don’t be shy!
4. Use appropriate product tags
Tagging is highly important, yet it is also very simple. You will be requested to add tags every time you create a product – make sure you do so! Zazzle’s search engine will currently only support ten tags.
Nevertheless, you can still add more, and they may be used in other search engines such as Google (yep, your products will appear in Google as well!). If you want people who haven’t personally communicated with you to find your products, you must use the correct wording.
Consider what words you would use if you were looking for your goods or something similar when selecting tags. If you have a mug that reads “Mother of the Year,” you might have tags like “mom, mother, grandmother, year, mug.”
Consider what alternative search terms shoppers might use to find your mug – “present for mum, mother’s day, coffee lover, coffee cup.” Also, try not to limit your product to a single application, and remember that everything is adjustable! Don’t limit your tags to “mother of the year” mugs; they can be customized to say anything.
You may use “birthday gift” or “party favour” as a tag. Sure, it’s unlikely that someone would hand away “Mother of the Year” mugs as a party treat, but what if the language was changed to “Party of the Year”? You’d have sold 15 mugs instead of one! When developing your tags, remember to think like a customer and put some effort into it.
For Zazzle’s search engine, you have only ten alternatives.
5. Keep an eye out for new product launches
Zazzle adds new products to its marketplace on a regular basis, and some are likely to be major hits. Even after you’ve established your business and developed multiple variations of your photos, don’t forget to return on a regular basis to see what fresh things are available to customize.
When luggage tags were introduced, I immediately began producing them and was pleasantly pleased by their popularity.
I made 15 new sales in the first couple of months (some of them for more than one luggage tag). Pacifiers were another great hit that I was able to capitalize on immediately.
6. Create separate stores
Spend some time working on your initial store if you’re new to Zazzle. Experiment with different items and images, and follow the demand.
if you’re selling a lot of t-shirts, keep manufacturing t-shirts! If you have one image that consistently sells, use it on as many things as possible. Once your store is up and operating, consider expanding into other specialized or targeted stores.
A customer would ideally find your goods, come to your business, and depart with 5 products in their cart! To do so, though, you must ensure that your store offers a diverse range of things that each visiting customer would enjoy.
Your stores can be themed (holidays, weddings, vacations, etc.) or sell specific things (business cards, clothing, travel accessories, etc). I began with my flagship business and have since expanded to include a garden-themed store (Garden Harbor), a wildlife-themed store (Wild Days), and a holiday-themed store (Wild Days) (Holiday Harbor).
Customers that buy more than one thing from my stores are common. Adding focus to your store will help you come up with good ideas for future photos and products, in addition to additional related products.
7. Sort your products
Once you’ve developed a store with a variety of products that customers will be interested in, you need to go a step further and create categories that will assist customers in finding products that they are interested in.
Your categories will differ depending on your store and the things you want to offer. If the nature of your photographs varies, you may wish to create a category for each type—photography, cartoon, vintage, and so on.
If you made things for special events, your categories might include weddings, birthdays, holidays, and so on. Categorizing your products has an additional benefit: when a buyer views your product, Zazzle displays more products from that category below it.
As a result, the more relevant the other products are, the more likely it is that a buyer will purchase more than one thing from you.
8. Concentrate on products that sell
This may appear to be apparent, yet you’d be amazed at how easy it is overlooked. There is a reason why a product sells. Use your sales to motivate you to create more similar products. If you sell a t-shirt with a hilarious saying on it, manufacture more with your other graphics and incorporate that amusing saying into other types of items.
My best-selling image is also the best-selling image for five distinct product types: postcards, baby t-shirts, magnets, keychains, and more.
I began by selling only postcards before expanding into other product categories. After I started selling the baby t-shirts, I made more with different images, and I’m now able to sell baby t-shirts with different images.
That is something I would never have imagined on my own; I simply saw what sold and went from there.
One of the best things about Zazzle is that you may produce your goods whenever it is convenient for you and then sell them while you sleep. However, if you truly want to make a lot of money, you must put in some effort to acquire those midnight sales on a regular and continuous basis.
There are countless ways to sell your stuff, so keep an eye out for what works best for you. If you’re extremely social and have a large personal network, go ahead and sell, sell, sell! Make sure your network is aware of new product launches and that you are prepared for special occasions and holidays.
And don’t worry if you don’t have a large personal network. Zazzle is still here for you! There are numerous wonderful ways to sell your products on the internet.
Social media is no longer cutting-edge or technologically advanced. It is currently widely utilized by people of all ages. So make the most of it! If you have your own personal Facebook page, include your Zazzle store so that friends and family can browse your products.
Post one of your new products every now and then. Zazzle also provides customized tools for use within Facebook. Other social media sites can also be beneficial.
Pinterest is one of the sites that has worked successfully for me. The Pinterest following is ideal for the things I sell, so it serves not only as a marketing tool but also as a source of inspiration. You can create unique boards for your products on Pinterest, or blend your products with other relevant stuff.
Be open-minded and give them a shot! Pinterest’s popularity has grown rapidly in recent years, so it is still relatively young. I would never have discovered that it would be a good source for me if I hadn’t tried it.
10. Make use of referrals
Zazzle’s referral program has one of the highest profit potentials. In essence, Zazzle will compensate you for referring someone else’s merchandise.
So, if it appears impossible to come up with new things to produce, don’t worry! Your next priority should be referrals. Start marketing other people’s items once you’ve mastered successful methods of marketing your own.
You will need to utilize a specific URL to ensure that the sale is associated with you, but Zazzle makes this really simple by providing the link for every product as long as you are properly logged in.
11. Conduct market research
I’m often astounded by the concepts that others come up with. While you don’t want to imitate someone else’s product, an original notion will often arise when you see something else that has been done.
Scanning Zazzle’s site will also give you an excellent indication of what kinds of products are selling. If you have a beach image, try searching “beach” in Zazzle’s search engine to see what pops up.
Perhaps you’ll be astonished to discover that mousepads are the top search result, or that there are many Happy Birthday cards. Use what others have learned and follow their example! It will help you achieve your objective much faster.
12. Think outside the box
This comes naturally to some people, while it may take more effort for others. Maybe you need a drink of wine while you think, or you should ask others what they do! Thinking beyond the box, in any case, is a HUGE way to drastically enhance your sales.
What I mean by thinking beyond the box is as follows: I mentioned earlier that postcards were my best sellers. When most of us hear that, we imagine individuals travelling somewhere I photographed and then sending postcards to friends and family.
That’s exactly what happened in numerous cases. Or perhaps they collect postcards on occasion. But what about other applications?
Someone commented on one of my postcards that they had used them as welcome bag notes at their wedding! The idea is that there are several ways to use some of Zazzle’s most popular goods that aren’t exactly what they were designed for. Good luck with your brainstorming!
I hope these measures have been beneficial! Please let me know what works best for you! Remember that a rising tide lifts all boats!
Frequently Asked Questions on Zazzle
Is Zazzle a trustworthy website?
Overall, the consensus is that utilizing the Zazzle app is a superior alternative to using the website. If you’re still wondering if Zazzle is authentic, don’t worry. The company is legally registered with the Secretary of State of California and is a BBB-recognized business.
Is Zazzle a Chinese company?
It is headquartered in Redwood City, California. On their retail garment items, Zazzle.com offers digital printing and embroidered decorating, as well as other customizing techniques and things.
Is Zazzle a free service?
It’s free and simple! Zazzle allows you to present your work to a global audience for free. That’s right: you won’t have to pay for a domain name, a website, inventory, or manufacturing fees.
How much can you make on Zazzle?
The regular Zazzle commission rate is 15% per sale, with a volume bonus of up to 17%.
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