Source: Wanda Holland
Your brand is essential no matter your business. It tells your prospects and customers who you are and what you offer. The brand helps people associate quality with your business. When you run a business, your brand should represent experience and care for your clients’ families.
So, how do you grow your brand? Branding resources can help you. However, you may not know where to turn, especially if you are on a low budget. If you’re struggling, there are free resources to help grow your brand. Let’s look at some of them.
Brand Personality Quizzes
A free personality quiz? What an eye roll, right? Usually, quizzes are for fun. However, this brand personality quiz can help you figure out the personality of your brand.
Your brand, just like you, has a personality. If your prospects have a specific personality they are looking for, your brand needs to reflect that.
With a small business, your personality should be compassionate, playful, but professional as well. A personality quiz can help you figure out what personality you have.
Free Logo Designers
One of the most critical parts of your brand? That’s easy: the logo gram!
A good logo tells what your brand is about in a simple, striking manner. Think of the McDonald’s logo. It’s a simple arches design, but you know who they are and what they offer when you see them.
Your small business should have an impactful logo, especially if your competitors don’t have one. A good logo puts you a step above the competition, and it shows you have professionalism.
With that said, designing a logo can be a hassle. There are a few websites you can go to, however, that specialize in free logo design. GraphicSprings is one such place.
Free Reads
Want to learn to brand? One way is to read guides from professionals. However, many of these guides are behind a paywall. When you’re starting, this can be frustrating.
The first place to check out is your local library. They may have guides that can help you. Make sure these books are more recent, as to how branding works can evolve.
With that said, if you want digital guides, this website has a collection of free reads. Whether you’re unwinding or on break, reading can help make the best brand possible.
Merchandising
Creating merchandise is another part of branding that is important. When you’re trying to brand, having merchandise can help spread your image, especially if you have employees who can wear your shirts.
Look for free websites to help you sell shirts and other products. TeeSpring, for example, is free for you to use.
Researching
One of the best tools for branding? Google! Similar brands can help you create a blueprint for your business. Look at how they showcase who they are and what they offer. Is there anything about their branding you like? If so, how can you take that and make it your own?
On the other hand, is there any way these brands can improve? By doing a little research, you can learn from others.
One way is to look at businesses similar to yours. By standing out over the competition, you have a good head start.
Conclusion
Figuring out your brand, and learning how you can strengthen it, are essential first steps for your business.
By reading and using these free resources, you can get your business’s name out as efficiently as possible. Try these resources and see how well they work for you.
