3 Things To Look Out For When Buying A Toothpaste


You’re probably preparing to buy Colgate toothpaste from the nearest supermarket because everyone says they use it. But hold on, it just might not be the right toothpaste for you. Buying a toothpaste should not only be based on the ingredients but also on the needs of your teeth.

Toothpaste is an essential commodity that everyone should possess. Acquiring a good toothbrush is not enough to save you from tooth decay. You need certain ingredients with regard to the needs of your teeth in toothpaste to make your oral health journey worthwhile.

Maybe general opinion has subjected you to choosing a toothpaste that is probably not best for you. After reading this post, you will know what to look out for when buying a toothpaste. You will also get the best examples to pick from.

You don’t need to waste your time being confused to choose from a mix of the chaff and the best kinds of toothpaste on the market.

What To Look Out For When Buying A Toothpaste

1. Check for the ADA Seal of Approval Before Buying A Toothpaste

This should be the very first criteria to look out for when buying toothpaste. Members of the American Dental Association are professionals in the oral health field. They know what ingredients are beneficial to the teeth and which ones are not.

You need to always check for their approval seal because they only approve toothpastes that perform functions as claimed, contain beneficial ingredients, and have no side effects.

Of the million toothpaste options, this mere seal would give you the privilege to select the right toothpaste from the chaffs.

2. Check if it Contains the Right Fluoride Levels

Another factor to look out for when buying a toothpaste is fluoride levels. If fluoride is not a factor you look for when buying a toothpaste, you really need to reconsider. Fluoride is a very important ingredient in toothpaste. It is one of the vital ingredients that the ADA checks for before they approve any toothpaste.

Fluoride strengthens the tooth enamel which helps prevent tooth decay. Adequate fluoride reverses early signs of tooth decay.

Every teeth has bacteria even though it is clean. Their presence is accompanied by acid production. Fluoride reduces the amount of acid produced.

Just like other ingredients, there are quantity ranges of fluoride that are beneficial to your oral health. The acceptable effective range is 1000 – 1500ppm.

So when buying a toothpaste, make sure the fluoride quantity falls within this range.

3. Know the Right Type of Toothpaste According to the Needs of Your Teeth


Just like how everyone has different teeth needs, there are different toothpaste types to satisfy the needs of their teeth. These teeth needs are most times not innate but acquired due to the nature of our body, lifestyle, and our environment.

The popular types of toothpaste are de-mineralizing toothpaste, de-sensitivity toothpaste, Whitening Toothpaste, and Tartar Control Toothpaste. 

Let me take you on a short journey to explain what they are and the ingredients that make them effective.

1. Re-mineralizing Toothpaste

A Re-mineralizing toothpaste should be an essential toothpaste for everyone no matter the other needs of your teeth.

Here is why?

Re-mineralizing toothpaste strengthens the enamel of your teeth. Enamel is the hard covering of your teeth and the moment it wears off, it is gone.

2. Desensitizing Toothpaste

Desensitizing toothpaste are specifically for sensitive teeth.

Teeth sensitivity describes that scenario where you get a pain in your teeth in response to sensations like cold, heat, sweet, or spicy foods.

Ever had a sharp pain the moment you drank a chilled water? That’s teeth sensitivity.

If this is your case, you need to look out for a desensitizing toothpaste that contains the required ingredients and at the right quantity. 

The two major ingredients necessary in a desensitizing toothpaste are Potassium nitrate and Strontium Chloride.

Potassium nitrate is very important because it stops the pain signals from reaching the brain.

Strontium Chloride stops the sensations from hitting the pain nerve.

Not all desensitizing toothpastes have Strontium Chloride. But if you have sensitive teeth and your toothpaste doesn’t contain potassium nitrate, dump the toothpaste.

The toothpaste known to be best for sensitive teeth are Sensodyne, Colgate SF, and Colgate Sensitive.

3. Whitening Toothpaste

You need a whitening toothpaste if you don’t like how your teeth is discoloured.

A discoloured teeth can be due to so many reasons. Some of the reasons are, intake of foods/drinks(Caffeine, tea, starchy foods), tobacco smoking, poor dental hygiene, diseases, some medications.

Tired of hiding your teeth from your friends because you don’t like the fact that it isn’t white? Then don’t just buy any toothpaste.

You can choose to buy a toothpaste like Crest Pro Health, Tom’s of Maine Simply White, Clean Mint Toothpaste, or Colgate Optic White Advanced Sparkling White.

These toothpastes are the best for whitening your teeth because they contain suitable quantities of bleaching agents like Hydrogen peroxide or Carbamide peroxide, and abrasives like Silica and Pyrophosphates.

So don’t forget to look out for them when buying a toothpaste to whiten your teeth.

4. Tartar Control Toothpaste

Tartar or dental plaque are hard deposits on the teeth or gum when bacteria mixes with starchy or sugary foods. The deposits are sometimes sticky.

Though you need to brush your teeth regularly to remove this plaque, you still need to brush with the right toothpaste.

Tartar Control toothpaste contains Calcium Carbonate or Xylitol. The toothpastes that are very effective in removing tartar from your teeth are the Sensodyne Tartar Control Whitening, Colgate Total, Crest Pro Health, and Crest Tartar Protection.

If you’re observant, you would notice that some brands of toothpaste are in more than one type of toothpaste. Now, toothpaste brands understand that they need to satisfy the needs of your teeth.

So they make different types of toothpastes according to different teeth needs. Make sure you check for their type before buying a toothpaste.

Instead of telling a seller to get Colgate toothpaste, tell him you need Colgate Sensitive if you have sensitive teeth.


What Does Your Dentist Think Of the Toothpaste

No one knows the best toothpaste than your dentist. He understands the needs of your teeth and the kinds of toothpastes beneficial to your oral health.

So when buying a toothpaste, don’t hesitate to ask your dentist the right toothpaste to buy.  


Neglecting your oral health is the worst decision you’ll ever make. If you don’t stick to healthy hygiene, you might develop mouth odour or even mouth ulcer.

Teeth hygiene is not just about brushing your teeth two times daily or using a hard toothbrush. You need the right toothpaste for you.

So before buying a toothpaste, make sure to do these things:

  • Check for the ADA seal of Approval
  • Know the needs of your teeth
  • Check for ingredients in the toothpaste suitable for the needs of your teeth
  • Ask your dentist

I wish you a successful oral health journey. If you have further questions as regards buying a toothpaste, feel free to use the comment section below.

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